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Trend Watch: Over-the-Air Updates

Trend Watch: Over-the-Air Updates

According to industry experts, the automotive over-the-air updates market is expected to see considerable growth over the next few years, a result of new vehicle safety policies and the growing demand for connected cars and devices. Let’s take a minute to look at this...

Trend Watch: Online Vehicle Purchases

Trend Watch: Online Vehicle Purchases

The global pandemic has disrupted nearly every single industry and the automotive industry is no exception. One of the most notable impacts of COVID-19 for automakers and dealerships has been on the car shopping experience as consumers are making the shift to online...

The Future of Connected Cars

The Future of Connected Cars

WIth the growth of 5G infrastructure globally and the resultant growth of the Internet of Things (IoT), the automotive industry can expect more and more connected cars on the road. Connectivity Trends According to Business Wire, “The global market for 5G...

Trend Watch: Electrical Vehicle Adoption

Trend Watch: Electrical Vehicle Adoption

With so many market experts focusing on the pandemic, it’s been easy to overlook a number of long-term automotive trends which will be taking the industry by storm over the next decade. “It’s really exciting to be part of an industry that is going to see more change...

4 Challenges Facing Post-COVID Car Industry

4 Challenges Facing Post-COVID Car Industry

1. Learning How to Market to Gen Z While the automotive industry has been focused on marketing to millennials, the next generation grew up: Generation Z, which describes people born after 1996, are starting to turn 26 in 2022. This puts automakers and dealers in the...

3 Automotive Trends to Expect Over the Coming Years

3 Automotive Trends to Expect Over the Coming Years

As we look at the next four years, in the waning days of the pandemic and beyond, the automotive industry will look quite different. While COVID-19 has put a lot of changes in motion, there have been some long-term shifts for quite some time. In fact, in some ways,...

Holiday Marketing Tips for Car Dealerships

Holiday Marketing Tips for Car Dealerships

For auto dealers, the period of time between Thanksgiving and the New Year has become one of the best times of the year for sales. And even though the pandemic still hasn’t ended, experts are predicting a busy holiday season this year: Holiday retail sales are likely...

Marketing Ideas to Boost Your End-of-Year Car Sales

Marketing Ideas to Boost Your End-of-Year Car Sales

A lot has changed since the pandemic started, impacting the way we go to school, work … and shop for cars. Ecommerce trends have accelerated substantially and now the automotive industry, in a similar position as the grocery store industry, is finding that it’s time...