Product - Carzato

Online RetailING Experience (ORE) in Action

Carzato’s Online Retailing Experience (ORE) has become a leading digital retailing solution in the automotive industry, fully integrated across more than 2,600 dealers and seven major automotive brands.

What makes ORE different:

It is cross tier, providing the same lead generating experience on both the brand and the dealer websites.

It is cross channel, funneling in-market buyers from: brand websites, dealer websites, targeted campaigns, CRM emails, social media, search, display, video – all traffic-driving channels.

It is white-labeled, offering a branded experience that is tailored according to our brand clients’ specific creative, messaging and even functional needs.

It is comprehensive, with all digital retailing features that a manufacturer or brand can add or suppress according to their retailing strategic needs. Working within dealers’ existing sale processes, the platform allows customer to complete entire purchase process online, including:

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Inventory details with consistent brand and dealer imagery/video

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Payment calculator integrating VIN-specific national, regional and dealer incentives

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Full credit application with bank of choice

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Accurate trade-in valuation

It is fast and flexible, with a proven, non-intrusive integration process that quickly generates high volumes of incremental, high-converting leads.

It is modular, with technology which allows for brand and dealer customization.

Product Offering

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SAVE TIME

The majority of the car-buying process is done before the customer gets to the dealership, thus saving time.

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ACCURATE PRICING & INCENTIVES

The most up-to-date incentives to give accurate pricing to estimate monthly payment options.

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TRUSTED TRADE-IN VALUE

Our partnerships with market leaders (Car and Driver, KBB, and Black Book) in trade-in tools are dealer selected.

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INVENTORY SEARCH

Buyer selects vehicle through brand website or dealer website.

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FINANCING OPTIONS

Financing options available through our partnerships with RouteOne and Dealertrack, as well as offering dealer customization.

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LEAD DELIVERY

Quality leads that include detailed transaction information to optimize value and dealer-customer engagement.

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UPFIT

Modify MSRP or Base Price to “List Price” (your dealer price) for as many VINs as you like. Quick and easily add “Upfit” options for any vehicle with a detailed description which shows the increased price details, i.e. “spoiler, lift kit” etc.

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WISHLIST

Allows your customers to select multiple vehicles that they are interested in for future viewing. The ability to rapidly return to their favorites means they won’t have to start all over in a whole new search. They can simply click the heart next to each vehicle they like and then they can create a wish list.

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IN-WIDGET

Keep your customers on your website where they belong, instead of opening a new browser for them to complete the purchase process.

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VEHICLE COMPARISON

Your customers can now select multiple vehicles to compare options and price, to easily help them make the best decision on their path to purchasing a vehicle from you.

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TAXES & FEES

Automatically imports local taxes based on state, customer’s zip code, and allows for dealer customization of fees. Like Documentation fee, Administrative fee, and delivery charges. With the flexibility to create and customize new fee components.