Customer Services
4 Challenges Facing Post-COVID Car Industry

4 Challenges Facing Post-COVID Car Industry

1. Learning How to Market to Gen Z While the automotive industry has been focused on marketing to millennials, the next generation grew up: Generation Z, which describes people born after 1996, are starting to turn 26 in 2022. This puts automakers and dealers in the...

How the Pandemic Will Change Car Buying Forever

How the Pandemic Will Change Car Buying Forever

As automotive OEMs and car dealers continue to bounce back after COVID-19 sales lows in the first months of 2020, it’s clear that just like many aspects of our lives, the way people buy cars will be permanently impacted by the months we avoided public transportation...

Are Slow Online Responses Costing You Customers?

Are Slow Online Responses Costing You Customers?

Imagine this scenario: a potential customer is intrigued by a car you’ve got on your dealership’s lot. She peruses your website and decides to fill out your contact form, sending your salespeople an email with a few queries about the vehicle. She checks back a few...