Shared mobility, the collective use of vehicles by commuters, has been a growing trend for a while now globally. Shared mobility encompasses vehicles of many kinds including cars, vans, electric bicycles, scooters, and motorcycles. Not only is it cost-effective for...

1. Learning How to Market to Gen Z While the automotive industry has been focused on marketing to millennials, the next generation grew up: Generation Z, which describes people born after 1996, are starting to turn 26 in 2022. This puts automakers and dealers in the...

As automotive OEMs and car dealers continue to bounce back after COVID-19 sales lows in the first months of 2020, it’s clear that just like many aspects of our lives, the way people buy cars will be permanently impacted by the months we avoided public transportation...

With the onset of the COVID-19 pandemic, automakers and dealerships — like many businesses — have been forced to adapt to the new market and offer creative solutions to drive sales. Some offered incentives such as special sales, low financing rates, and deferred...

Now in the final stages of the pandemic it’s clear that many consumers expect a digital experience when buying a car — just as they expect with shopping for groceries and other goods now — and they’re likely to prefer it even after the pandemic ends. But what exactly...

Imagine this scenario: a potential customer is intrigued by a car you’ve got on your dealership’s lot. She peruses your website and decides to fill out your contact form, sending your salespeople an email with a few queries about the vehicle. She checks back a few...