Updates
BLOGS
Trend Watch: Over-the-Air Updates
According to industry experts, the automotive over-the-air updates market is expected to see considerable growth over the next few years, a result of new vehicle safety policies and the growing demand for connected cars and devices. Let’s take a minute to look at this...
Trend Watch: Online Vehicle Purchases
The global pandemic has disrupted nearly every single industry and the automotive industry is no exception. One of the most notable impacts of COVID-19 for automakers and dealerships has been on the car shopping experience as consumers are making the shift to online...
The Future of Connected Cars
WIth the growth of 5G infrastructure globally and the resultant growth of the Internet of Things (IoT), the automotive industry can expect more and more connected cars on the road. Connectivity Trends According to Business Wire, “The global market for 5G...
Research Shows Autonomous Vehicles Can Offer OEMs Potential Growth
The AV (autonomous vehicle) industry may appear to be in its infancy — with just 1,400 self-driving cars on the road today in the U.S. — but experts are projecting that by the year 2040 there will be 33 million AVs on the road. What’s more, this figure takes into...
Trend Watch: Electrical Vehicle Adoption
With so many market experts focusing on the pandemic, it’s been easy to overlook a number of long-term automotive trends which will be taking the industry by storm over the next decade. “It’s really exciting to be part of an industry that is going to see more change...
The Rise of Shared Mobility and What It Means for the Automotive Industry
Shared mobility, the collective use of vehicles by commuters, has been a growing trend for a while now globally. Shared mobility encompasses vehicles of many kinds including cars, vans, electric bicycles, scooters, and motorcycles. Not only is it cost-effective for...
4 Challenges Facing Post-COVID Car Industry
1. Learning How to Market to Gen Z While the automotive industry has been focused on marketing to millennials, the next generation grew up: Generation Z, which describes people born after 1996, are starting to turn 26 in 2022. This puts automakers and dealers in the...
3 Automotive Trends to Expect Over the Coming Years
As we look at the next four years, in the waning days of the pandemic and beyond, the automotive industry will look quite different. While COVID-19 has put a lot of changes in motion, there have been some long-term shifts for quite some time. In fact, in some ways,...
Holiday Marketing Tips for Car Dealerships
For auto dealers, the period of time between Thanksgiving and the New Year has become one of the best times of the year for sales. And even though the pandemic still hasn’t ended, experts are predicting a busy holiday season this year: Holiday retail sales are likely...
Marketing Ideas to Boost Your End-of-Year Car Sales
A lot has changed since the pandemic started, impacting the way we go to school, work … and shop for cars. Ecommerce trends have accelerated substantially and now the automotive industry, in a similar position as the grocery store industry, is finding that it’s time...
In THE Press
“People are saying ‘why can’t I just buy a car online’ and now I get to look at them and say ‘you can'”
– Rick Ricart, Ricart Automative Group