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4 Challenges Facing Post-COVID Car Industry

4 Challenges Facing Post-COVID Car Industry

1. Learning How to Market to Gen Z While the automotive industry has been focused on marketing to millennials, the next generation grew up: Generation Z, which describes people born after 1996, are starting to turn 26 in 2022. This puts automakers and dealers in the...

3 Automotive Trends to Expect Over the Coming Years

3 Automotive Trends to Expect Over the Coming Years

As we look at the next four years, in the waning days of the pandemic and beyond, the automotive industry will look quite different. While COVID-19 has put a lot of changes in motion, there have been some long-term shifts for quite some time. In fact, in some ways,...

Holiday Marketing Tips for Car Dealerships

Holiday Marketing Tips for Car Dealerships

For auto dealers, the period of time between Thanksgiving and the New Year has become one of the best times of the year for sales. And even though the pandemic still hasn’t ended, experts are predicting a busy holiday season this year: Holiday retail sales are likely...

Marketing Ideas to Boost Your End-of-Year Car Sales

Marketing Ideas to Boost Your End-of-Year Car Sales

A lot has changed since the pandemic started, impacting the way we go to school, work … and shop for cars. Ecommerce trends have accelerated substantially and now the automotive industry, in a similar position as the grocery store industry, is finding that it’s time...

Video Content Ideas for Car Dealerships

Video Content Ideas for Car Dealerships

With the car shopping experience going nearly fully digital, having good online content has never been more important for dealerships. And research is showing that video should play a major role in new content development. According to a recent report by ClickZ, 80...

How to Boost Used Car Sales Despite Used Price Surges

How to Boost Used Car Sales Despite Used Price Surges

According to a report by CNN Business, used car prices may finally have reached their highest point. Earlier this year, used car prices increased sharply — rising 30% between March and June, the highest three-month increase the U.S. has seen according to government...

Take Your Dealership Customer Experience to the Next Level

Take Your Dealership Customer Experience to the Next Level

As if advancements in technology haven't already been shaping retail for years, thanks to the COVID-19 pandemic, things are changing more rapidly than ever before. Not only has ecommerce boomed to unprecedented levels, but customers’ expectations for their experience...

“People are saying ‘why can’t I just buy a car online’ and now I get to look at them and say ‘you can'”

– Rick Ricart, Ricart Automative Group