Updates

 

BLOGS

The Rise of Digital Automotive Retailing

The Rise of Digital Automotive Retailing

We are truly living in the age of the Internet. We hang out with our friends via videoconference, email our bosses about work, use search engines to answer every question we don’t immediately know the answer to, and buy just about everything online. For some reason,...

Online Car Shopping in the Time of Coronavirus

Online Car Shopping in the Time of Coronavirus

As the coronavirus pandemic has grown in the United States, virtually everything about our daily lives has temporarily shifted. Social distancing has become a necessary way of life for most Americans. 30 of our 50 states have issued stay-at-home orders, as per CNN....

Are Slow Online Responses Costing You Customers?

Are Slow Online Responses Costing You Customers?

Imagine this scenario: a potential customer is intrigued by a car you’ve got on your dealership’s lot. She peruses your website and decides to fill out your contact form, sending your salespeople an email with a few queries about the vehicle. She checks back a few...

How Social Media is Shifting the Car Shopping Experience

How Social Media is Shifting the Car Shopping Experience

Gone are the days when a car dealership’s shiny new vehicles would catch a passerby’s eye, prompting them to walk on in, talk to a salesperson, test drive a car, and make a deal. In this digital era, everything – including car shopping – begins online. Before most...

“People are saying ‘why can’t I just buy a car online’ and now I get to look at them and say ‘you can'”

– Rick Ricart, Ricart Automative Group