In light of the latest pandemic consumer trends, in particular the boom in ecommerce and higher customer experience standards, many dealers are looking at how they can capitalize on these trends to stand out from the competition in 2021 and beyond. Here are some ideas...
Thinking about adding an online retailing experience? It’s a smart move for dealerships and OEMs in 2021, given the recent boom in ecommerce and the latest research from McKinsey reporting growing consumer interest in conducting the automotive sales process online. As...
In their latest survey, “How consumers’ behavior in car buying and mobility is changing amid COVID-19” McKinsey reports several key trends that have emerged as a result of the COVID-19 pandemic. Consumers were surveyed around the globe in the U.S., UK, Germany,...
As automotive OEMs and car dealers continue to bounce back after COVID-19 sales lows in the first months of 2020, it’s clear that just like many aspects of our lives, the way people buy cars will be permanently impacted by the months we avoided public transportation...
With the onset of the COVID-19 pandemic, automakers and dealerships — like many businesses — have been forced to adapt to the new market and offer creative solutions to drive sales. Some offered incentives such as special sales, low financing rates, and deferred...
Now in the final stages of the pandemic it’s clear that many consumers expect a digital experience when buying a car — just as they expect with shopping for groceries and other goods now — and they’re likely to prefer it even after the pandemic ends. But what exactly...
The all-new 2022 Wagoneer and Grand Wagoneer recently made their debut and, in keeping with the changing world and forever-altered business practices, they made their debut in the arena with the greatest “foot-traffic” on the planet: online. The Covid-19 pandemic has...
While some trends have fizzled out since the onset of the Covid-19 Pandemic last March, the "Used Car Sales Boom" is not one of them. In fact, the first half of 2021 is projected to be a particularly HOT market that you don’t want to miss out on. As we inch closer to...
We are truly living in the age of the Internet. We hang out with our friends via videoconference, email our bosses about work, use search engines to answer every question we don’t immediately know the answer to, and buy just about everything online. For some reason,...
As the coronavirus pandemic has grown in the United States, virtually everything about our daily lives has temporarily shifted. Social distancing has become a necessary way of life for most Americans. 30 of our 50 states have issued stay-at-home orders, as per CNN....